Performance marketing

Your next customers
are taking new paths.

Digital Edge connects performance media, relevant publisher partnerships, and useful digital experiences to help you acquire customers who create value for your business.

Illustrative creative conceptsExplore our solutions

Be part of the decision
before the conversion.

A customer may compare options on a publisher’s site, ask an AI assistant for guidance, discover an offer in an app, and return when they are ready to act. Your acquisition plan should account for the decisions that lead to that moment.

Reach people in relevant moments.

Choose media and publisher partnerships that fit where your audience researches, compares, and takes action.

Give them a useful next step.

Connect the offer to a landing page, comparison, tool, or sign-up experience that helps someone move forward.

Learn which customers create value.

Review acquisition cost alongside activation, lead acceptance, purchases, and continued engagement.

Make the message
part of the experience.

Creative is one part of the growth plan. Explore how we connect media, messaging, and customer experience across our three services.

Illustrative creative concepts. Campaign creative and destinations are tailored to each advertiser.

Know what
you’re growing.

Define success before launch. Review what customers do after the first action. Use that evidence to improve the experience, adjust the campaign, or invest more.

What do you want to grow?

From an install to an active user.

Connect acquisition with the first useful action and the reasons someone returns to your app.

  1. Relevant ad
  2. App install
  3. First useful action
  4. Continued engagement

Review the outcome

Acquisition cost, activation, and engagement over a comparable time period.

Use it to decide

Which acquired users reach the behavior that matters to your app?

Give the next decision context.

Attribution helps explain which source receives credit. Customer feedback shows what happens after acquisition. Where a suitable incrementality study can be supported, it can also help assess the additional business created.

  1. Define a useful outcome.

    Agree on the customer, the action, and the conditions that make it valuable to your business.

  2. Choose a relevant path.

    Connect the media, placement, offer, and experience to the customer’s next decision.

  3. Test with a clear decision in mind.

    Set the budget, success criteria, and feedback needed to decide what happens next.

  4. Put the learning to work.

    Review cost, customer quality, and available evidence of lift before expanding the campaign.

We build
the experiences, too.

Our portfolio includes tools, content, and offers that help people take a useful next step. These products make our thinking tangible, from understanding a financial decision to finding savings or discovering a relevant offer.

Explore all our products
Rates Matter financial education website with guides and planning tools

Help someone compare.

Rates Matter

Financial education, comparisons, and calculators that help people work through a decision.

Try a calculator (opens in a new tab)

Educational estimates. Product terms and eligibility are set by providers.

Relay Yield commerce media platform website

Connect an offer to the moment.

Relay Yield

Contextual placements, Smart Links, and post-purchase offers for advertisers and publishers.

Explore a placement (opens in a new tab)

The product demo uses illustrative content and offers.

Built around the decisions
that create customers.

Digital Edge Media Group combines performance marketing services with digital products of its own. We work across mobile acquisition, lead generation, and contextual commerce, connecting the audience, the offer, and what happens next.

Our approach starts with a practical question: what makes a new customer valuable to your business? That answer guides the campaign, the conversion experience, and the evidence used to make the next decision.

Our teams’ experience includes work with

  • Microsoft
  • philosophy
  • Zappos
  • Chime
  • Target
  • Mutual of Omaha
  • Prudential

Technology partners.

Mobile measurement & attribution

Affiliate & commerce

Where customer discovery
is going next.

Practical perspectives on AI-assisted research, useful digital experiences, and the customer value behind a conversion.

All insights

Before we talk.

A few answers to help you choose your next step.

Visit the help center

Let’s turn your goals into measurable outcomes.

Tell us what you want to grow, who you want to reach, and where acquisition is getting harder. We’ll explore the channels, experiences, and measurement needed to turn that goal into a practical growth plan.

Talk about your growth goals