Plan acquisition around installs and the engagement that follows. Connect your audience, creative, and available in-app reporting.
ExploreTurn attention
into action.
Performance marketing for the action that matters. We help advertisers acquire customers and publishers connect their audiences with relevant offers.
Our teams’ experience includes work with
- Microsoft
- philosophy
- Zappos
- Chime
- Target
- Mutual of Omaha
- Prudential
Start with the action
worth earning.
An install. A qualified inquiry. A relevant offer. The right campaign begins with a clear definition of value for your business.
Built from experience.
Put to work for you.
Digital Edge was founded to give advertisers and publishers practical tools and real value from their performance marketing campaigns.
Our team brings more than 18 years of industry experience. That experience includes managing several tens of millions of dollars in performance media and outcome-based marketing spend.
Today, we pair marketing services with products of our own across commerce media, prescription savings, financial education, insurance, weather tools, and gaming information.
Explore the products we ownWhat that means for the work
- Define a useful result.
- Agree on the audience, the offer, and what makes an action valuable before a campaign begins.
- Connect the whole journey.
- Consider the ad, the destination, and how your team receives and follows up on the response.
- Give the next decision context.
- Read cost alongside quality and available conversion feedback, then decide what to test next.
Technology partners.
Mobile measurement & attribution
Affiliate & commerce
Decisions behind
better campaigns.
Practical reading on acquisition, qualification, and commerce.
What to measure after the app install
A practical way to connect acquisition spend with activation, retention, and the actions that make an app valuable.
Read article
Define a qualified lead before you buy traffic
Agree on fit, intent, and follow-up before launch so your campaign report reflects inquiries your team can use.
Read article
Where commerce offers fit in the customer journey
How to connect an offer with the page, the reader’s immediate task, and a useful next step.
Read articleWhat would a useful result look like?
Tell us about your audience and the action you want to earn. We’ll take the conversation from there.