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  1. Article

    Define a qualified lead before you buy traffic

    …will act on it, and how the outcome gets back to marketing. A lead definition only works when the follow-up process and reporting use the same rules. The campaign report says inquiries are up. The people answer…

  2. Editorial

    Articles

    Practical articles on acquiring users, improving lead quality, and making commerce media more useful.

  3. Solution

    Performance marketing

    …team receives and follows up with prospective customers. More leads are useful when they fit your business. We start with your customer profile and qualification criteria, then align the campaign with how your…